Marketing is the process of interesting potential customers and clients in your products and services. Marketing in this era have many kind way to market their own product and services. The technology became more advance, the marketing became more easier. We called it as Digital Marketing. Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.

Computerized showcasing is characterized by the utilization of various advanced strategies and channels to interface with clients where they invest quite a bit of their energy: on the web. From the site itself to a business’ web based marking resources computerized publicizing, email showcasing, online pamphlets, and past there’s a range of strategies that fall under the umbrella of “advanced advertising.”

  1. Search Engine Optimization (SEO)

    This is the way toward upgrading your site to “rank” higher in internet searcher results pages, in this manner expanding the measure of natural (or free) movement your site gets. The channels that advantage from SEO include :

    • Websites.
    • Blogs.
    • Infographics.
  2. Social Media Marketing

    This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The channels you can use in social media marketing include:

    • Facebook.
    • Twitter.
    • LinkedIn.
    • Instagram.
    • Snapchat.
    • Pinterest.
    • Google+.
  3. Pay-Per-Click (PPC)

    PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords, which allows you to pay for top slots on Google’s search engine results pages at a price “per click” of the links you place. Other channels where you can use PPC include:

    • Paid ads on Facebook.
    • Promoted Tweets on Twitter.
    • Sponsored Messages on LinkedIn.

These all are common digital marketing. So, digital marketing is about utilizing digital technology to achieve marketing objectives. There is no essential need for digital marketing to always be separate from the marketing department as a whole, as the objectives of both are the same. However, for now, it remains a useful term because digital marketing requires a certain skill set to utilize the digital technology effectively.