Facebook, Twitter, LinkedIn and YouTube are the most trafficked social media websites. You don’t have to use all of these websites, but it’s helpful to at least set up a profile on all of them. Don’t get overwhelmed! Research and register on one at a time, then focus on the one website that has the highest return on investment for your business.

P重新安排您的状态更新,并使用一次可以更新多个社交媒体网站的工具。 我最喜欢使用的免费工具是。 Beware of terminology that’s specific to one particular social media website. For example, it can be confusing to post a status update that uses “mentions” or “hashtags”, which is terminology specific to Twitter, on Facebook. So when you’re posting across multiple social media websites, make sure your message works across all of them.

大多数潜在客户使用的社交媒体网站最适合您。 在开始,您将需要尝试多个网站。 社交媒体最伟大地方是您可以准确跟踪您的点击来自哪个网站,以及哪个网站向您发送了转化率最高的流量。 它只需要猜测就能确定哪个网站是对你最有效的。

In Summary, Social Media is…

• “Social Media” is a term that encompasses new ways of talking to prospective customers online, and talking to people is always an effective way to market your business!

• The tools are free, so social media marketing is largely an investment of time. As a small business owner, time is a valuable resource and you likely don’t have the capital to hire a department solely dedicated to managing your social media outreach. Overall, social media is a MUCH more cost-effective strategy than any traditional form of display advertising. Social media marketing continues to build your reputation and bring in leads even when you’re not actively building it out. 一旦你停止付费, 广告就完全消失了。

I recommend that you have someone on your own team conduct your day-to-day social media marketing activities and here’s why.

At its core, social media marketing is a way to leverage conversations with your clients. If you have someone interfacing with your clients and prospective customers, then they need to know your business well enough to be able to have an informed discussion regarding your products and services. That being said, it’s wise to bring in outside or professional help to establish a social media marketing strategy that you or your team can carry out and implement.

As a small business, you don’t want to be ahead of the trends, you want to be right on them. That’s because you don’t want to waste time with a tool until it reaches critical mass – what good is spending your valuable time on a website so cutting edge and new that none of your customers know about it yet? Don’t worry about every little update, this is an area where you want to be “mainstream”.

Finally, just jump in and give it a try !

The great thing about social media is that there’s very little upfront cost and the time involved in getting it up and running. If it doesn’t work for you, you can always delete your accounts. Just remember to first give it time – social media feels strange and foreign to everybody that’s never used it before. 给它一个起作用的机会,给自己机会去理解它,在你放弃它之前。

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